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Naive Care

2012. Big news: we are both going to be fathers. A world opens up for us, from bath oil to butt cream. But what a disappointment. The existing baby care is full of harmful substances such as mineral oil, parabens and SLS. That junk on our ...
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Naive Care

The origin of Naïf Care

2012. Big news: we are both going to be fathers. A world opens up for us, from bath oil to butt cream. But what a disappointment. The existing baby care is full of harmful substances such as mineral oil, parabens and SLS. That mess on our babies? No way!

We hung up our glorious careers and started Naïf, skincare for the little ones. We develop our products in collaboration with a Swiss laboratory, dermatologists and many mothers. Pure quality, with only ingredients that a baby really needs. No chemicals, no bull ****.

But why that name?

We are called Naïve, because every child is naïve by nature: honest, open-minded and innocent. We would like to keep it that way. That's why we use mild, natural ingredients such as avocado and sweet almond oil. All products are dermatologically tested, hypoallergenic and PH skin neutral. Giggles guaranteed.

All the best,

Sjoerd Trompetter & Jochem Hes

Naive Care

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