Located in a small Danish village, Herlufmagle, in the countryside you will find That's Mine - in the middle of beautiful Danish nature. Their motto "Tales designed in Denmark" sums up the desire to bring traditional stories to life for children and their parents. Inspired by the magic of childhood, their goal is to design products that motivate children to play longer and make parents' lives easier. They pay tribute to parenthood and see everyday life as an adventure.
All their designs and ideas are inspired by the playful, inquiring mind of children and how they are inspired by their environment, especially in nature. Many of That's Mine's products have their roots in Scandinavian nature.
Origin That's Mine
In January 2013, Mette Neerup Mariager became a mother for the first time in her life. She wanted the nursery to be as unique as her daughter's, and she looked for fun things with interesting details to decorate the room. Mette couldn't find what she was looking for, so she decided to make them herself. The first thing she made was a hook in the shape of a rabbit, and she was so happy with it that she shared a picture of it on her profile on Instagram. That same evening she was bombarded with orders from the rabbit hook, and the overwhelming demand gave her the courage to turn more ideas into reality. Mette's daughter was the inspiration behind the first products, but she also gave Mette the idea for the name of the company, which stuck. The daughter had a period where she said "mine" to everything, and it became That's Mine as the name of the company.
That's Mine became a reality in 2015, and while the brand has grown tremendously since the little rabbit hook and now offers a wide but accurate selection of quality products for children and children's rooms, the idea behind That's Mine is still the same.