Yumi Baby was founded by the sisters Lieke and Marijke. They are both mothers and live in Friesland. Their passion is to turn their love for serene, beautiful prints into soft exclusive baby products. All designs are unique, hand painted and made with passion. Their love for paintings - and especially watercolor is inspired by their grandmother. Her paintings regularly influence the collection. Yumi is a Japanese word for beautiful, which fits the style well. Yumi is pronounced YUW-Miy, which sounds like "you and me." A reference to the two sisters who run this label - but also you and your baby; mother and child.
They strive to be a leading socially responsible baby brand. They are focused on environmentally friendly production and use certified organic cotton. They produce as much as possible in the Netherlands in social workplaces that offer opportunities to people who would otherwise have difficulty entering the workplace. They examine their supply chain to ensure fair labor and sustainable environmental practices.